Toyota’s Formidable Fullsize Tundra Pickup

Toyota’s Tundra has come a long way since its 1999-debut as a rather pedestrian looking also-ran; the Tundra is now a stylish full-size truck model in its third generation.  Unlike some American brands, the Tundra is manufactured right here in Texas, U.S. of A. Right now Toyota is pushing a number of incentives to move unsold 2023 models of the Tundra. You just might be able to get an amazing price on a brand new full size truck.

All new for the 2022 model year, the Tundra is a formidable full-size truck, putting a Japanese spin on an American classic formula.  Having debuted in 1999, the Tundra is now in its handsome third generation.  It’s twin turbo V6 serves up 348 to 389 horsepower as well as an i-FORCE MAX hybrid version with 437 horsepower and a staggering 583 lb-ft of torque.

Trims range from the entry-level SR to the SR5, Limited, Platinum, and 1794 edition, which is named for the San Antonio plant that assembles the Tundra (eat your heart out Texas-edition Rams!)  The “entry-level” SR still packs a 348 horsepower whollop, and comes in either extended or crew cab versions (sorry, no regular cab bench-seat only versions). Standard features include 18 inch wheels, Android Auto / Apple Carplay connectivity, Smart Key System with push button start, a 10 speed automatic, and a choice of 6.5, 5.5, or 8.1 foot beds.  Gas mileage is a respectable 18 MPG city / 24 MPG highway.  SR5 steps things up with some more color choices, power rear window, TOW/HAUL modes, and integrated hitch receiver with brake controller.

Pricier Tundras will make new Cadillacs blush.  The Platinum gets you leather-trimmed 10-way power adjustable front seats and 20 inch dark-gray painted alloys; 1794 Edition upgrades those leather seats to have rich cream or saddle brown leather along with American walnut wood-grain trim. TRD Pro has 18 inch BBS rims, a FOX shock kit with 1.1 inch lift, and an LED light bar – though it will set you back just over seventy grand.  The Top of the Heap Capstone takes on F-Series King Ranch and GMC Denalis, with 22 inch chrome wheels, semi-aniline leather seats, and two-tone interior.

The Tundra is equipped with the Toyota Safety Sense 2.5 suite of driver-assist features, which includes pre-collision system with pedestrian detection, lane departure alert with steering assist, lane tracing assist, road sign assist, automatic high beams, and adaptive cruise control.

2023 TRD Pro Toyota Tundra Orange Front
TRD Pro Tundra

Current incentives on the Tundra include attractive APR’s on the 2024 model for 48 or 60 months. There are also excellent lease deals on SR5 and Limited trim, as well as “Customer Cash” deals.  Toyota’s website listed 2023 models still for sale as of June 2024, indicating both tepid demand and a decent amount of unsold 2023 models (Toyota now only lists the 2024 model for sale). Dealers may be more willing to budge than normal on 2024 models as a result.


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