Ever since the second generation Dodge Ram debuted in 1994 and was popularized by the movie Twister, it’s been a run-away sales success. The new fifth generation Rams explode expectations of what a full-size truck can be. Right now, Ram has a number of impressive incentives on 1500’s amidst a tumultuous sales environment. You just might be able to get an amazing price on a brand new truck.
The 2025 Ram 1500 clinches a 10/10 review and the top truck spot from Car and Driver. The fifth generation Ram now starts at $40,275 msrp for the 1500 Tradesman 4×2 model, which includes four real doors (not an extended cab) and the 305 hp Pentastar V6, bumping up to $44,125 msrp for 4×4. Indeed, there is no Ram regular cab model, so you will always get a back seat. The Ram 1500 Big Horn starts at $45,230 msrp in 4×2 guise, and is one of the more popular Rams on the road today, with 4×4 starting at $49,080 msrp. Ram 1500s now have an optional twin-turbo “Hurricane” inline-six motor (which replaced the 5.7L V8 Hemi with the 2025 mid-cycle refresh) for an extra $2,695. Big Horn offers an LED trailer hitch light, leather wrapped steering wheel, chrome grille and bumpers, navigation screen, 18 inch aluminum wheels, and a host of interior options. Stepping up to Laramie adds heated and ventilated leather 10-way power seats and dual zone automatic climate control, and a 9 speaker Alpine premium audio system. If you still want a HEMI, it is still offered on the refreshed 2025 Ram 2500.
Luxury Ram trims include the Limited and Limited Longhorn, $76,445 msrp, which is basically a Rolls Royce pickup truck, with interiors dripping in real wood, leather, and metal trim. A 19-speaker Harmon Kardon premium audio system is sure to be heard from the next city, and there is an available four corner active air level suspension, available 22 inch wheels, heads up display, and a 12 inch digital cluster. Other trims available in between include the sport-trim Rebel, $64,440 msrp, Laramie at $60,030 msrp, RHO $69,995 msrp, and the top of the line Tungsten, $87,320 msrp.
Ram has a trick in its back pocket if you want to get a full size truck for cheap. Automakers such as Nissan have long employed this tactic in markets such as Mexico, and automakers now employ it in the United States, and it is this: taking the previous generation and continuing to sell it for a discounted price. You can still buy a brand-spanking-new fourth generation 2024 “Ram Classic” (its final year), which are still available per Ram’s website (it is discontinued for 2025). It is still a brand-new truck, with all new parts, manufactured in both Michigan and Coahuila, Mexico. Per Car and Driver, the newest Ram does not come in regular cab, only the Ram Classic.
Ram has been facing sales difficulty, with dealers frustrated over unsold cars per the New York Times. Stellantis recently changed up its Ram offers, related to President’s Trump’s tariffs; 2025 Ram 1500 has a whopping $5,750 total cash allowance on select vehicles in dealer stock. There is also 3.9% APR for 72 months on any 2025 Ram 1500. Meanwhile, 2024 RAM 2500 and 2024 RAM 3500 are available for employee pricing plus an additional potential for $3,500 off depending on whether or not you are a returning customer. Check your local Ram dealer for best incentives as they do vary by region.
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