Inside Lincoln's Refreshed Aviator SUV
Lincoln’s midsize, three‑row Aviator returns for 2025 with a bold new nose and a cabin‑spanning 30‑inch panoramic display. With a stout 400 horsepower, the luxury midsize also won't get left behind at the red light. Right now, Lincoln has a number of excellent incentives on the Aviator. You could get an amazing price on a brand new luxury SUV.
A trend at once shocking and not, Lincoln no longer sells sedans in America, land of the SUV. Storied nameplates, from Town Car to Continental, are no more, to the chagrin of livery professionals and coachbuilders. Enter Lincoln’s midsize, three‑row Aviator, a de facto Town Car replacement, with a subtle refresh for 2025. Power comes from a twin‑turbo 3.0‑liter V‑6 delivering 400 horsepower and 415 lb‑ft through a refined 10‑speed automatic; intelligent all‑wheel drive remains optional. A retuned adaptive suspension with road‑preview cameras keeps the big SUV poised, while the Lincoln Digital Experience integrates Amazon Alexa Built‑In, Google Assistant, and wireless Apple CarPlay®/Android Auto™ into that sweeping dash screen. Three neatly tiered trims let buyers match luxury levels to budget.
Premiere — starting at $59,295
The new entry model arrives richly appointed with 20‑inch Bright Machined wheels, Lincoln Soft‑Touch seats trimmed in synthetic leather, a heated steering wheel, tri‑zone climate control. A hands‑free liftgate is a great standard feature for senior Lincoln clientele so they do not need to fuss with the trunk. Second‑row PowerFold captain’s chairs slide for adult‑friendly legroom, and a Revel® 10‑speaker audio system turns the quiet cabin into a rolling studio. Lincoln Co‑Pilot360® 2.2 bundles Pre‑Collision Assist, Intersection Assist, Blind‑Spot Detection, and a 360‑degree camera, all help senior drivers along the road as they age.
Reserve — starting at $66,520
Reserve raises the exterior game with 21‑inch Bright Machined wheels, LED fog lamps, and the Jet Appearance Package as an option for blackout trim and 22‑inch gloss‑black wheels. Inside, perforated leather seats gain ventilation and 30‑way Perfect Position adjustability up front, while second‑row outboard seats add heat. A panoramic Vista Roof®, Head‑Up Display, Revel Ultima 3D® 14‑speaker audio, and Lincoln Digital Scent cartridges make the cabin a multisensory refuge. Towing jumps to 6,700 pounds with the Class IV hitch, and Adaptive Suspension with Road Preview becomes standard for glass‑smooth highway cruising.
Black Label — starting at $87,395
Lincoln’s flagship tier wraps the Aviator in 22‑inch Pearl‑Nickel wheels and a signature mesh grille, then lets buyers choose curated themes such as Chalet or Flight. Heated, ventilated, and massaging Perfect Position front seats are trimmed in premium leather, great for senior backs. Second‑row outboards add ventilation and massage as well. A suede‑like headliner, illuminated Lincoln Star grille badge, 28‑speaker Revel Ultima 3D audio, and Active Noise Control elevate serenity. Black Label membership also provides a four‑year/50,000‑mile Premium Maintenance Plan, annual detailing, and access to travel and culinary experiences.
Current Offers
• 0 % APR financing for 48 months through Lincoln Automotive Financial Services, with $0 down and no payments for 90 days for qualified buyers.
• Offers are stackable with Lincoln’s College, Military, and First‑Responder programs and vary by ZIP code; enter your postal code on Lincoln’s pricing & incentives page to confirm regional lease specials or additional retail bonus cash.
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