Jeep's Gladiator Truck Packs Top Value
Not content to rest on its Wrangler laurels, the Scrambler pickup has been resumed from the dead by Jeep, named for the historical 1963 Gladiator model. No longer a CJ-7 with a minuscule bed tacked onto it, the new Gladiator pickup takes on the likes of Ranger, Colorado, and Tacoma off-road trims. Right now Jeep is has a number of great incentives on Gladiators. Let's see why its modern features and powerful engine make it a top value.
The Jeep Gladiator Sport 4x4 starts at $38,695 msrp for the 2025 model year, although Jeep currently has promotional pricing to entice the deal. The Gladiator was thoroughly refreshed for 2024, with a new grille, new infotainment screen, and different wheel designs and paint options. Nine exterior colors include bright white, anvil, black, firecracker red, granite, neon green/yellow, sarge green, hydro blue, and “silver zynith.” 7700 pound towing capacity is standard, as are trail rated tires, Dana 44 axles, a three position tailgate, a bed made of durable steel, removable doors, premium soft top, and a rear view camera. A 3.6 liter V6 is now the only engine as Jeep dropped the unloved diesel model; it puts out 285 horsepower and 260 lb-ft of torque through a six speed manual (a rare breed in America) or an eight speed automatic. Unlike the Wrangler, the Gladiator does not come in an electric version, to the disappointment of no one.
Step things up to Gladiator Sport S and you add 17 inch gray aluminum wheels, adaptive cruise, power windows, power heated exterior mirrors, power locking doors and tailgate, and body color fender flares. Yes, that’s right, the regular Gladiator is one of the last new vehicles left in America without power windows and locks, though the base Gladiator will surely out-maneuver a Chevy Equinox off-road.

Gladiator Willy’s trim pays homage to the eponymous military model. It comes in green, and has LED headlamps, tail lamps, a special limited slip differential, cab rock rails, key-less entry, decals, and slush mats. Rubicon has a 4:1 low transfer case and an 84:1 crawl ratio. It also has 33 inch tires, electronic sway bar disconnect, locking front and rear diffs, and Tenneco 2.0 inch shocks.
Jeep has also debuted a desert model of the Gladiator, the Mojave 4x4. Similarly priced to the off-road Rubicon, it has FOX 2.5 inch internal bypass shocks with front hydraulic jounce bumpers. It also gets a locking rear diff, a 1 inch front suspension lift, 33 inch all-terrains, cab rock rails, a hood scoop, and a leather wrapped steering wheel.
Right now Jeep has a host of excellent offers on the Gladiator. These include 4.9% APR for 72 months, or employee pricing plus $3,250 cash allowance, which Jeep estimates to be around $8,000 total. There are also promotional lease rates of $435 a month for 36 months with $3815 down. Be sure to check local dealers for best incentives as they may vary by region.
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