In 2019, the Ford Ranger made its triumphant return to America after an 8 year hiatus. All-new for 2024, the Ranger’s fully boxed steel frame, spacious cab, and modern connectivity mean it can handle daily driving as well as truck duties. Right now Ford has some great promotions on the Ranger amidst auto market tumult. You might be able to get an amazing deal on a new truck.
The Ranger returned in its previous generation as the first Ranger in America since 2011, as Ford realized its failure to meet the missing middle of the market. The new Ranger gets a standard 2.3L turbo four cylinder engine with 270 hp and a 10 speed automatic, with an optional 2.7L turbo V6; the new model is four-door only and rear-wheel drive standard. The Ranger can tow up to 7500 pounds and gets up to 26mpg on the highway, making it a realistic truck alternative to the full-size F-150. Four wheel drive is optional.
The entry point is the Ford Ranger XL, $33,080 MSRP for 2025, which focuses on straightforward capability and budget‑friendly pricing. Its exterior features the Ranger’s new, bolder grille and C‑clamp lighting signature, while inside, durable upholstery and an easy‑to‑clean cabin make it ideal for job‑site tasks or weekend projects. Standard driver‑assist technologies and a modern touchscreen keep everyday driving safe and connected, proving that the most affordable Ranger still delivers essentials that matter to today’s truck buyers.
Moving up, the Ford Ranger XLT ($35,610 MSRP) layers on additional comfort and convenience. The XLT’s distinctive grille treatment and alloy wheels set it apart visually, while upgraded cabin materials, an expanded digital gauge cluster, and enhanced SYNC infotainment elevate the driving experience. Added driver‑assistance features—such as blind‑spot monitoring with trailer coverage—underscore the XLT’s appeal to owners who split time between daily commuting and towing gear for weekend recreation. The 315 horsepower 2.7L Ecoboost V6 is optional
For those seeking more premium amenities, the Ford Ranger Lariat ($43,880 MSRP) delivers upscale touches without sacrificing utility. Leather‑trimmed seating, a larger center touchscreen, and optional 12‑inch digital instrumentation create a refined cockpit. Exterior LED lighting and signature daytime running lamps sharpen its presence on the road, while available advanced trail‑control and terrain‑management settings help drivers tackle rougher routes with confidence. The Lariat is ideal for those who want a midsize truck that feels just as comfortable pulling up to a client meeting as it does pulling a camper.
Topping the lineup, the Ford Ranger Raptor ($55,820 MSRP) is a different truck altogether, transforming the Ranger into a worthy F150 Raptor alternative. Wider fenders, all‑terrain tires, and Raptor‑exclusive grille and bumpers telegraph its mission, while a specially tuned long‑travel suspension, performance shocks, and multiple off‑road drive modes equip it for high‑speed desert runs or technical trails. Inside, bolstered sport seats, unique Raptor accents, and paddle shifters amplify the truck’s performance persona, providing drivers with a race‑inspired environment that still accommodates everyday practicality.
Right now Ranger is eligible for Ford employee pricing in response to tariff hubbub. While the 2025 Ranger has debuted, there is also ample 2024 inventory still available per Ford inventory search. Ford also has a host of offers for recent college grads, first responders, and members of the military, which are $750, $500, and $500, retrospectively. Be sure to check local dealers for region-specific pricing as offers may vary by state.
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