King Of The (Off) Road: Inside The Full-Size Ford Bronco

Ford re-introduced the Bronco nameplate in 2021. While the Expedition that replaced the slow-selling 1996 Bronco lives on today, the new Bronco is a legitimate off-road vehicle, not a family hauler. The full size, body-on-frame Bronco (not the Sport) comes in both two and four door models, both of which have removable doors like a Jeep Wrangler. Two doors come in removable hard top and four doors come with soft roof, hard top optional. The full size Bronco starts at $37,995 msrp for the entry-level Big Bend 2-door model. Standard powertrain is a 2.3L turbo 300 horsepower inline-4 motor with four wheel drive. Hill descent control comes on manual transmission models, and other standard features include LED fog lamps, air conditioning, remote keyless access with push button start, USB charging ports, 8 inch color LCD instrument panel, a terrain management system, 32-inch all-terrain tires, leather wrapped steering wheel with audio controls, a tilt/telescoping steering wheel, and 7 speed manual transmission. 10-speed automatic transmission is a $1,995 option, while the 4-door Big Bend starts at only $740 more than 2-door models. 2-door Broncos seat four people, while 4-door broncos seat five.

The full-size Bronco comes in a lot of trims with lots of potential for customization, so buckle up for the low-down on all nine packages. Black Diamond starts at $42,630 msrp and adds powder-coated steel bumpers with tow hooks and fog lamps integrated, rock rails and full underbody bash plates, vinyl seats, and rubber flooring with drain plugs so you can hose the whole thing down. Outer Banks starts at $47,940 msrp, adding 18-inch wheels, Ford SYNC 4 infotainment system, LED headlamps and tailamps, powder-coated tube steps, and heated front row seats (leather optional).

Ford has five heavy duty off-road trims, three of which are Badlands, Everglades, and Wildtrak, starting at $49,395, $55,520, and $60,025 msrps, respectively. All three trims get e-locking front and rear axles for better off-road performance. The Badlands has larger 33 inch all terrain tires with its 17-inch carbonized machine-faced aluminum wheels, a unique suspension with front stabilizer bar disconnect, and a hose-able rubber floor and vinyl seats. Everglades gets 35 inch mud tires, factory installed snorkel, factory-installed winch on the front bumper, heavy duty modular front bumper, and the vinyl seat / washout floor combo. The Wildtrak adds the 2.7L V6 turbo engine as standard, which is optional on other Bronco trims. It has 330 horsepower and 415 lb-ft of torque, much more than the 4-banger’s 325 lb-ft. Wildtrak also has 35-inch mud tires, Bilstein position-sensitive dampers, and fender flares, as well as leather-trimmed heated front seats.

The two remaining non-Raptor, off-road Bronco trims are retro-throwback styles, the Heritage, which starts at $47,855 msrp, and the Heritage Limited, $69,685 msrp. Heritage includes 17-inch white retro wheels, white grille and white hard-top, plaid cloth seating, and the 35-inch tires, Bilstein shocks, and fender flares from the other off-road Bronco models. The up-scale Limited adds the 2.7L V6 turbo, automatic transmission, perforated plaid inserts on leather-trimmed seats, 17-inch black/white wheels, Bang and Olufsen sound system, and heated front seats.

Right now the Bronco is eligible for Ford employee pricing in response to tariff threats. Ford also has $500 military discount, $750 college student discount, and $500 first responder discount. Ford still has a bevy of 2024 Broncos available as of Spring 2025, which dealers may be more willing to negotiate on than the current model year. As always, be sure to check local dealers in your area as incentives may vary by region.

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